Overview

The Marketing Executive owns marketing campaigns and lead generation strategies for engineering and automation services. You are accountable for brand positioning, client outreach, and campaign performance tracking. This role manages digital marketing channels to drive business growth.

Responsibilities

• Plan and execute targeted marketing campaigns to promote smart building and engineering solutions.
• Develop promotional content for digital channels, websites, and social media platforms.
• Track campaign performance metrics and prepare reports for management review.
• Conduct market research to identify prospective commercial and residential clients.
• Collaborate with technical teams to translate engineering concepts into clear marketing materials.
• Manage email marketing campaigns to nurture leads and build client relationships.
• Organize company participation in industry events and trade exhibitions.

Requirements

• Three to five years of experience in B2B or technical service marketing.
• Proven track record of managing multi-channel digital marketing campaigns.
• Strong proficiency with analytics tools and marketing software.
• Bachelor degree in marketing, business administration, or a related field.
• Experience creating content for technical products or engineering services.
• Demonstrated skill in copywriting and lead generation.

Skills

• Strong written and verbal communication skills.
• Ability to collaborate across technical and commercial teams.
• Analytical mindset with keen attention to detail.
• Excellent project management and organizational abilities.
• Problem-solving skills in campaign management.